How do backlinks impact an SEO audit?
Backlinks play a crucial role in an SEO audit , especially when assessing factors that influence a website's search engine rankings. Here’s how they impact: Authority and Trust : Backlinks from authoritative websites signal to search engines like Google that your site is trusted and credible. In an SEO audit, evaluating the quality and quantity of backlinks helps assess your site’s authority in its niche. Link Profile Quality : The audit examines whether backlinks come from diverse sources or if they are predominantly from spammy or irrelevant sites. A healthy backlink profile consists of links from various domains and relevant websites. Anchor Text Optimization : Assessing anchor text diversity and relevance in backlinks is crucial. Over-optimization (too many exact match anchor texts) can be flagged during an audit, impacting SEO performance. Penalt...